What Does Krysta Do?

I'm Krysta Madewell. I design experiences, and strive for well-made design.
(Haaaa.. punny.)

A lifelong creative and tech enthusiast, with a design foundation, who found themselves fitting right into the world of digital products and interfaces. I've designed for many facets, here and beyond. Thorough, detail-oriented, and humanity-driven.

I am here for the origin story →
Illustrated Krysta waving hello

Widget Display Tool - A/B Test Manager

Publisher-side widget management tool

A small-but-mighty management tool for merchandising, sales, and development teams to review, test, and manage client-side A/B tests for publisher widgets.

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Bellyrub - Customer Experience (for Humans)

End-to-end journey for a custom dog food service

A pawdorable customer service app on mobile for humans where you can create personal dog profiles and sign up for customizable meal plans..

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Mishly - Everyday Project Management

Web-based personal project management platform for anyone

Designing an online platform dedicated to making our favorite Kanban Board accessible for everyday independent creatives who want to amp up their side-hustle process.

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SealingTech - Design Journey

Customer journey, website redesign, digital marketing

How I turned a small, defense contractor with a sparse wordpress page into a brand with an end-to-end customer journey.

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Moodykit - Stationery Line

Branding, stationery products, illustration, web

Capstone branding (and passion) project for a seasonal and cute-themed stationary subscription box.

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Design Musings

Brand identity, digital marketing assets, etc.

Sometimes you gotta start off as a unicorn designer to find out what you enjoy. Miscellaneous freelance projects.

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